Simple Truth®

Your favorite products, Free From the ingredients you don’t want.

Why Simple Truth®?

Our Promise

Simple Truth® was born out of the idea that finding better-for-you products shouldn’t be hard, and that your journey to better living should be easier. With so many choices, it can be overwhelming to find products that are affordable, delicious and without ingredients you don’t want.

Simple Truth® makes it easy to find better-for you products that are Free From unwanted ingredients. From fresh produce and snacks to household cleaners and more, you won’t find over 101+ unwanted ingredients in Simple Truth® products…so you can fill your fridge and your home with simple, easy-to-understand choices you can feel good about.

Just look for the bright green Simple Truth® circle with our Free From badge to get the quality items you want…Free From the ingredients you don’t want.

Fresh Faves from Simple Truth®

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