New Arrivals in Frozen

Fill your freezer with lots of delicious choices.

New Arrivals in Pantry

Stock your pantry with the newest flavors and products.

New Arrivals in Beverages

Sip on refreshing new faves.

New Arrivals in Snacking

Check out these new tasty snack options.

New Beauty Arrivals

Shop top brands for your lips, eyes and more…including MCoBeauty, exclusively at select Kroger Co. stores.

New - Just Spotted

Shake things up with amazingly delicious new items from our most beloved brands. From breakfast to dinner — and every snack in between — there’s so much to discover.

Our Brands

Just Spotted – Shop by Brand

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Now Available to Ship Directly to You

Check out this growing selection of products that can now arrive right on your doorstep.

More to Explore

More Ways to Shop