How We Protect Your Information
We implement and maintain reasonable security practices and procedures appropriate to the nature of the information we maintain, including appropriate technical, administrative and physical procedures to prevent loss, misuse or alteration of your information. For example, we use Transport Layer Security (TLS/SSL) to encrypt certain sensitive personal information we exchange with you. That way, access to data is limited through the use of technological safeguards. We also comply with payment card industry data security standards for the processing of credit and debit card transactions.
We encourage you to use complex passwords and to change them regularly. While we use both passwords and usernames to protect information online, we also take reasonable steps to protect your information offline. Only Associates who need the information to perform a specific job are granted access to our customers’ data. Associates who violate customer privacy safeguards are subject to disciplinary action, including termination.
Retention and Deletion of Personal Information
We store personal information we’ve collected from or about you:
- Where you have created an account on our website or one of our mobile applications, for as long as you maintain your account
- As long as required by law or as needed to enable us to exercise our rights and perform our obligations under our applicable terms of service, including this privacy notice
- Long enough to enable us to contact you with recalls and other safety related information that relates to products you have bought from us
Your Communications Preferences and Choices
We value our relationship with you, and communications are an important part of that relationship.
We understand that our customers are individuals, and communications preferences will vary by customer. That is why we offer you the ability to manage what types of communications you receive from us, and the ability to manage or change your preferences. Here’s how you can do so:
Email, Mobile, and Online Communications
If you have an online account with The Kroger Co., you can manage your subscriptions to email, mobile and online communications programs, such as our Weekly Ad and Specials & Promotions emails, via your Communications Preferences.
Purchase Based Advertising
If you would prefer that your purchase history not be used to personalize advertising you already receive online, on mobile devices or in other digital channels, you can choose and manage your preferences via your Communications Settings or contact us through the methods described in this privacy notice. Please allow a reasonable amount of time for any changes to your settings to take effect.
Interest Based Advertising
You can control your exposure to most interest based advertising through the Digital Advertising Alliance, a group that has developed self regulatory principles for interest based advertising. Visit YourAdChoices.com for more information. In addition, some websites (such as Facebook) offer the ability to opt out of interest based advertising directly on their sites. Please allow a reasonable amount of time for any changes to take effect.