L'Oreal Feria Power Reds Cherry Crush Intense Medium Auburn R57 Permanent Hair Colour Gel

Expressive Color for the Visionary. Feria lets you take color to the limit with its exclusive Color Booster Technology. A concentration of pure color, just add it to the color mix to boost your color, boost its power! Results shown are on natural hair that is not color-treated. Not recommended on predominantly gray or heavily highlighted hair. Bold Prismatic Shimmering Color. Aromatic Shimmer Serum with oil blend of coconut, linseed & sunflower.Color Booster for reds. Power Shimmer Conditioner--86% saw silkier hair & more vibrant color*.Deep conditioning color gel. Never Dull. Never Flat. Never Wrecks. Power Shimmer Conditioner seals and smooths. Boosting light reflection for vibrant shimmering color. Color Booster Technology. Feria takes red to the next level of high-intensity. Color Booster Technology with 3X highlights.Power Shimmer Conditioner seals and smooths, for intense shimmer and multi-dimensional color vibrancy.