Our scientists have developed a one-of-a-kind protein infusion blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs.

• Tones down brassiness on blonde or silver hair