Looking to keep your blonde locks looking their best? Redken's Color Extend Blondage Purple Shampoo is the perfect choice! This shampoo gently cleanses and repairs hair while depositing a cool, violet tint that eliminates unwanted brassiness. It also repairs hair from the core, leaving it healthy and looking its best. Keep your color looking vibrant and bright with Redken's Color Extend Blondage Purple Shampoo!