Seventh Generation Easydose Free and Clear Laundry Detergent

Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle.

• Our Seventh Generation EasyDose™ auto-dosing technology measures the right detergent amount—every time; just flip the bottle, give a firm squeeze, and you’re done. one squeeze is all you need!
• Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
• Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle
• Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
• Concentrated laundry detergent made with zero percent dyes, synthetic fragrances, or artificial brighteners
• Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin