Bowl of breakfast quinoa with sliced almonds, honey, kiwi and pomegranate seeds.

Welcome spring with Simple Truth®. We’ve curated everything you need to embrace the season, all Free From over 101 artificial preservatives and ingredients. Refresh your table with wholesome choices — and discover special savings to brighten your day.

New Breakfast Favorites

Come See What’s New

Take a look at a few of the latest Simple Truth® items.
Organic Riced Cauliflower

Organic Riced Cauliflower

This carb-conscious alternative goes from freezer to fantastic in no time. Add it to grain-free bowl meals, power up your casseroles or blend it seamlessly into creamy soups.

Organic Stir Fry Vegetables

Organic Stir Fry Vegetables

Ready in minutes and endlessly versatile, this delicious mix of wholesome vegetables brings nutritious convenience to your favorite stir-fries, sides or even a morning omelet.

Natural Chocolate Whey Protein Powder

Natural Chocolate Flavored Grass Fed Whey Protein Powder

Each serving contains 90 calories, less than 1 gram of sugar and 19 grams of protein. Perfect for smoothies, overnight oats and more, it’s also Free From artificial flavors, colors and preservatives.

Raw Cashews

Raw Cashews

Enjoy these cashews straight from the bag as a wholesome snack, blend into indulgent cashew butter, or soak and puree to create velvety, dairy-free desserts and dressings.

Organic Riced Cauliflower

Organic Riced Cauliflower

This carb-conscious alternative goes from freezer to fantastic in no time. Add it to grain-free bowl meals, power up your casseroles or blend it seamlessly into creamy soups.

Organic Stir Fry Vegetables

Organic Stir Fry Vegetables

Ready in minutes and endlessly versatile, this delicious mix of wholesome vegetables brings nutritious convenience to your favorite stir-fries, sides or even a morning omelet.

New Just Spotted from Our Brands. Fresh Finds You Can Only Get Here.

Seasonal Inspiration

Simple Truth® is available exclusively at The Kroger Co. Family of Stores.